Raghavendra J Mirajkar

Shirdi is so popular it’s driving 1/6 th of total tourist visits across Maharashtra with 40,000+ visitor foot fall per day. 22% annual growth in vehicular traffic. Despite of this there are many challenging aspects in regard with revenue rationalization & optimization for local business and devotee satisfaction & quality experience in Shirdi. For  Mahasamadhi centenary year to make it happening. Fundamentally there is crucial aspects need to be addressed from Local Business network & Destination Management organization, which will be consortium of all Government /non government organization, Trust and commercial institution This consortium should utilize technologies like BI (Business Intelligence) by implementing DWM (Destination Web Monitoring) to understand the process Flow and to take critical decision. As age old mass media communications would only help to spread information across. Where as internet based technology helps not only in marketing but prov